Jo's latest blog post on the people we use in our jewellery photography:

"You might have noticed that I use real people rather than models, in my photoshoots.

The odd grey hair, the odd wrinkle, unphotoshopped; beautiful! So far I've used women in my photos (I do plan on photographing men too), and all of them are in their 30s, 40s and beyond, we may not be what you usually see in magazines but we are very real and that’s who I want to see wearing my jewellery...